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The digital version of the 2016-17 Explore Greater Rochester is now available! To access it, click on the image above. 


Dado, at Twelve Corners in Brighton (Photo by Gerry Szymanski)

Your Style


Afraid of blending in? Rochester's independent boutiques cater to shoppers like you. If style is art, and your clothes make a statement, read on.

Dado, a women's boutique in Pittsford, has tapped a demand for unique looks. Owner Dalida Atallah thinks retailers underestimate Rochester women. Her shop's focus: distinctive fabrics and structures that can't be found anywhere else in the area.

"What I love most is when someone walks in looking for something and finds it. I watch them try it on and fall in love with it," she says. "I almost have to clap and applaud."

Her store outgrew its Park Avenue shop two years ago and expanded after the move.

"The idea is, 'If you want to look like everyone else, don't come here,'" she says.

Throughout Rochester you'll find independent shops, each with its own twist. Many, like Dado, are on Monroe Avenue in Brighton and Pittsford. A Different Point of View carries Vera Bradley, Eileen Fisher and Kate Spade. With an eye to wearable art, B'Younique carries Lee Andersen and other funky designers. SoLia Boutique specializes in contemporary clothing for men and women; lines include English Laundry, James Jeans and Paige Denim. 

In the quaint Erie Canal village of Pittsford, One Jane carries New York staples such as Hugo Boss, and SJ's Village Boutique has Michael Stars and more than 40 American-made lines. The boutique in Breathe, a yoga studio and juice bar, carries designer yoga clothes, jeans and tops. You'll find Marc Jacobs, Raoul and other designs at Embrasse-Moi-plus designer/owner Kristine Iannazzi's own lines.

Looking for something edgier? On Park Avenue, A Step Apart sells New York and L.A. styles for men and women with a wide range of designer denim and footwear, from 7 for All Mankind to Keen. Krista Larson, CP Shades, Design B and Sophie Finzi are among the labels at 2Chic Boutique. Devil May Care has Elle MacPherson Lingerie, JimmyJane candles and other lines. In the South Wedge, Thread carries Obey, Ambiguous and other designers for both sexes, plus a growing selection of home furnishings.

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