What are your favorite things to see and do locally? What are the best restaurants and shops? Share your thoughts with fellow Explore Greater Rochester readers: visitors and residents alike.

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The digital version of the 2016-17 Explore Greater Rochester is now available! To access it, click on the image above. 


Advertising Opportunities

The Rochester Business Journal and VisitRochester, the region’s premier tourism organization, partner on the RBJ’s annual Explore Greater Rochester publication, the official VisitRochester visitor’s guide. Its audience includes Rochester-area residents as well as the more than 1.8 million visitors who pass through our area each year.

•Inserted in the RBJ as a special supplement May 9, 2014, reaching 70,000 RBJ readers. 

•160,000 copies distributed at hundreds of outlets throughout New York State, including the New York State thruway. 

•Exclusive placement in over 4,500 hotel rooms in our region.

The Explore Greater Rochester web site is a companion to the book, drawing online visitors from far and near. It also offers a range of advertising options.


For more information on Explore Greater Rochester advertising opportunities in print or online, contact us:

By phone: (585) 546-8303
By e-mail: 
By fax: (585) 546-3398


Search & Explore

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Help us provide readers with the most up-to-date and comprehensive information on dining, shopping, entertainment and the arts, wineries, sports and recreation, special events, museums and more.  

For information about submitting listings to Explore Greater Rochester, contact us by email.

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